terça-feira, 17 de março de 2009

zen moment

"Following the rules makes sense. That’s why we have rules. Breaking the rules won’t work. Until it does. Then everyone can agree.

And, of course, it’s the same in advertising. Breaking the rules won’t get any agreement. If you ask for permission you won’t get it. But once you break the rules, and it works, people can see it makes sense. Then that becomes part of the new rules.
Which can’t be broken. That’s how it goes.

If you wait for permission, you’ll never get into trouble. You can’t be wrong, but you can’t do anything truly exciting either.
Helmut Krone was one of the greatest art directors ever. He did two of the all-time best advertising campaigns. He said, “If you can look at something and say ‘I like it’ then it isn’t new.”

no blog do Dave Trott.

Ah, e leiam o resto, porque a historia vale a pena.

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