Nike's journey

"In 7 days INSA ran the city of east London, painting 35 pieces on route of Charlie Dark's map for The IAM1 Journey Nike Sportswear project. Produced by Protein and documented by INSA's long time collaborator, photographer Ethel, each of the 35 hand painted pieces form one of the centre pieces of INSAs major London solo show for 2009. This IAM1 Journey animation will be deconstructed within the "Looking For Love In All The Wrong Places" show with behind-the-scenes processes alongside the original painted objects that make up the individual frames".

IAM1 x INSA from Protein® TV on Vimeo.